Wine Label 酒标
Wine Label 酒 标
Wine labels are important sources of information for consumers since they tell the type and origin of the wine. The label is often the only resource a buyer has for evaluating the wine before purchasing it. Certain information is ordinarily included in the wine label, such as the country of origin, quality, type of wine, alcoholic degree, producer, bottler, or importer.
1. Information provided 信息提供
1.1 Label design 酒标设计
1.2 Differences by country 国与国的差别
1.3 Importance of labels in different types of wine 酒标对不同酒类的重要性
1.4 Bottler and importer information 瓶装厂与进口商信息
1.5 Misleading information 误导性信息
1.6 Accessibility 取得
2. Neck and back labels 瓶颈与瓶背的酒标
3. Wine laws 葡萄酒法律
3.1 Allergen warnings 过敏原警示
4. Collecting 珍藏
5. Personalisation 个性化
6. See also 参阅
Information Provided 信息提供
Label design 酒标设计
Some wineries place great importance on the label design while others do not. There are wineries that have not changed their label’s design in over 60 years, as in the case of Château Simone, while others hire designers every year to change it. Labels may include images of works by Picasso, Chagall, and other artists, and these may be collector’s pieces. The elegance of the label does not determine the wine’s quality. Instead, it is the information contained within the label that can provide consumers with such knowledge.
Most New World consumers, and increasingly European consumers, prefer to purchase wine with varietal labels and/or with brand name labels. A recent study of younger wine drinkers in the U.S. found that they perceived labels with châteaux on them to be stuffy or old-fashioned. Producers often attempt to make selecting and purchasing wine easy and non-intimidating by making their labels playful and inviting. The financial success of New World wine attributed to striking label designs has led some European producers to follow suit, as in the case of the redesign of Mouton Cadet.
Differences by country 国与国的差别
Wine classification systems differ by country. Wines can be classified by region and area only. For example, there are 151 châteaux in Bordeaux with “Figeac” and 22 estates in Burgundy with “Corton” on their labels. In Burgundy, there are 110 appellations in an area only one-fifth the size of Bordeaux. Complicating the system is the fact that it is common for villages to append the name of their most famous vineyard to that of the village.
In Spain and Portugal, the authenticity of the wine is guaranteed by a seal on the label or a band over the cork under the capsule. This is promulgated by the growers’ association in each area.
German wine labels are particularly noted for the detail that they can provide in determining quality and style of the wine.
Almost every New World wine is labelled by grape variety and geographic origin. Semi-generic designations were once quite common in countries such as Australia and the USA, but the wine authorities in areas such as Champagne have not been afraid to bring lawsuits against the use of their names outside their region, and semi-generic names are falling out of use.
Wines whose label does not indicate the name of the winery or the winemaker are referred to as “cleanskin” wine, particularly in Australia.
Degree of sweetness information is particularly inconsistent, with some countries’ manufacturers always indicating it in standardized fashion in their language (brut, dolce, etc.), some traditionally not mentioning it at all or referring to it informally and vaguely in a rear-label description, and yet other countries’ regulators requiring such information to be included (commonly on a secondary label) even when such information has to be added by the importer. In certain cases of conflicting regulations, a wine may, for example, even be labelled “sweet” by a manufacturer, but also “semi-sweet” (as per a different law) in the local language translation on a supplementary label mandated by the jurisdiction where it is sold.
Importance of labels in different types of wine 酒标对不同葡萄酒类的重要性
The information contained in labels is important to determine the quality of the wine. For example, great importance needs to be attached to vintage dates when there are differences in climate. The taste and quality of the wine can change from year to year depending on the climate. Knowing the vintage is specially important when buying fine wines because the quality of the wine can vary from year to year due to climatic differences. The quickest way to determine the quality of the year is to use a wine chart.
Vintage dates may not be important, for example, there are no vintage dates on bottles of sherry. On the other hand, wines may or may not have vintages. Champagne is usually a blend from more than one year and only sometimes sold as a vintage wine. Also, Port is only sold with a vintage in years of exceptional quality.
Bottler and importer information 瓶装厂与进口商信息
A wine label may include the producer, the bottler and the merchant’s names. The bottler’s name must always be included in the label. The importer’s name must be included in the label only for countries outside the Common Market. While it is not necessary for a wine to be bottled at its place of origin, it is obligatory for classed growth claret and vintage port to be bottled in Bordeaux and Oporto. Also, bottling of Alsace must be done within the appellation. Thus, it is important to look for terms such as mis en bouteille au château or mis au domaine because they tell you the wine is estate bottled.
酒标上会注明厂商，瓶装厂以及酒商的名字，瓶装厂的名字是一定要有的，在欧洲共同市场以外的国家就必须打印进口商的名字。葡萄酒虽然不必在原产地装瓶，但是定级种植的红葡萄酒(Claret)以及有年份的葡特酒(Port)就必须在法国的波尔多(Bordeaux)和葡萄牙的奥葡多(Oporto)装瓶。另外，阿萨斯(Alsace)也必须在原产地装瓶。因此，重要的是，你必须在酒标上找到像“酒堡内装酒”(mis en bouteille au château)或“酒庄内装酒”(mis au domaine)的字(法文)，才能知道葡萄酒是在哪一个庄园里装瓶。
Misleading information 误导性信息
Labels may include terms that may be perceived as misleading. The term Blanc de blancs may be included in a label. This term means “white wine made from white grapes”. The fact is that white wines are predominantly made from white grapes, with the exception of many sparkling wines, the common use of the red Pinot noir in Champagne wines being a typical example.
酒标里的一些术语也有可能会有误导性，“白中之白”(Blanc de blancs)这个字就也会出现在酒标里，这个术语的意思是“用白葡萄酿制的白葡萄酒”。事实上，白葡萄是酿制白葡萄酒的主要材料，但却不用来酿制多种起泡葡萄酒，典型的例子如普遍使用黑比诺红葡萄酿制的香槟酒。
Although the word château is most associated with Bordeaux, it does not mean that the wine does come from Bordeaux, and there may not be any kind of building – let alone a château – associated with the vineyard. The name château can even be included in wines from Australia or California. Labels of Vin de pays never include the word château.
虽然酒堡(château)这个字都跟波尔多(Bordeaux)关系密切，但不表示葡萄酒就是出自波尔多，而且不一定会有任何建筑，连古堡都没有，仍旧是一个葡萄园。酒堡这个字甚至出现在澳大利亚或加利福尼亚的酒标上，而地区餐酒(Vin de Pays)的酒标就没有酒堡(或酒庄)这个字。
Cru, a word used to classify wines can mean different things. For example, in the Médoc part of Bordeaux, this terms means the château is one of the classified growths in the regions. In Saint-Émilion, the term cru is of little importance because it bears little relation to quality. For Provence the term cru classé is included only for historical reasons. On the other hand, the use of the term cru in Switzerland has no foundation and it is included at the producer’s discretion.
等级(Cru)这个字是用来给葡萄酒分级的字，但也可以有不同的意思，比方说，在波尔多的梅铎(Médoc) ，这个术语是指这个酒庄是这个区域的其中一个定级种植园。在聖爱美浓(Saint-Émilion)，等级这个字就不重要，因为跟品质没什么关联。在普罗旺斯(Provence)，特级种植园(cru classé)这个术语只为了历史的因素而采用。另一方面，等级这个字在瑞士就没有基础，要不要用由酒厂酌量决定。
To better reach the market of blind or sight-impaired wine consumers, labels have appeared printed in Braille. Currently the only known winemaker who has taken the initiative to print all their labels in Braille is Chapoutier winery in France, who began the practice in 1996. Other wineries in a number of countries have followed Chapoutier’s lead and have braille available on at least some of their bottles.
Neck and Back Labels 瓶颈与瓶背的酒标
Neck and/or back labels may appear on a bottle. The neck label may include the vintage date and the back label usually gives extra (and usually optional) information about the wine. Government required warnings are usually found in the back label, as well as UPCs. For example, the United States requires alcoholic beverages to include a warning regarding the consumption of alcohol during pregnancy. The label also has to mention the possibility of a reduced ability to drive while intoxicated. Wine labels in the United States must also disclose that the wine contains sulfites.
Wine Laws 葡萄酒法律
There are different reasons for wine laws. Labelling regulations can be intended to prevent wine from sounding better than it is. Also, it is illegal to say that a wine is made from one grape when it is actually from another.
The label must also include the name and address of the bottler of the wine. If the producer is not the bottler, the bottle will say that the wine was bottled by X bottled for Y producer. Table wines may carry the name of the bottler and the postal code. The label must also include the country of origin.
The size of the font is also regulated for mandatory information. Alcohol content must be included in the label, with some jurisdictions also requiring brief nutritional data, such as caloric value, carbohydrate/sugar content, etc. In Australia and the United States a wine label must also mention that it has sulfites in certain circumstances.
Regulations may permit table wines to be labelled with only the colour and flavour, and no indication of quality. The use of words such as Cuvée and grand vin in labels is controlled. As mentioned above, a vin de pays must never be from a château, but from a domaine.
Allergen warnings 过敏原警示
New Zealand and Australian labelling regulations have required an allergen warning to appear on wine labels since 2002 due to the use of egg whites, milk, and isinglass in the fining and clarifying of the wine. The United States is considering similar requirements. Winemakers in the U.S. have been resistant to this requirement because the decision to put a wine through a fining process normally occurs after the labels have been ordered, which could lead to allergen warnings on wines that have had no exposure to allergens. Wine labels from the member states of the European Union must also disclose after 30 June 2012 that the wine was treated with casein and ovalbumin, derived from milk and egg respectively, used as fining agents in the winemaking.
Wine labels have long been collected. This can turn into a full-fledged hobby, with collections organized by theme, country, or region. For others, saving labels may be part of maintaining a wine tasting-notes journal, or just simply to remember a particular wine.
While labels were once easily steamed off, recent automatic bottling and labeling processes at wineries have led to the use of stronger glues. Removing these labels is often difficult and may result in considerable damage to the label. A recent, though by no means universal, innovation to bypass this problem is the use of bottles that come with the ability to tear off a small part of the label in order to remind the drinker of the name and bearing of the wine.
If full label removal is desired, a common approach involves putting hot water inside the bottle which makes the hold of the glue weaker. A knife can then be used to remove the label from one side by lifting it off with even pressure.
Commercial label removal kits apply a strong, transparent sticker over the label surface. The goal is to carefully pull off the sticker and literally tear the front design of the label away from the glued back. In practice, varying degrees of success are encountered and extensive damage to the label can occur.
Creating custom wine labels has gained popularity over the years, with people needing labels for wedding favours, holiday gifts, and promotional campaigns. This is often carried out by specialist companies to avoid any breaches of wine law.
The increase in home wine making has contributed significantly, with hundreds of thousands of people around the world making their own wine instead of buying it. These people often make their own labels as well, or use online label companies. Homemade labels range from ink jet printing on copy paper and adhered with milk, to high quality designs printed on expensive label stock and printed with laser printers.
See also 参阅
- International variety 国际品种
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Source > Wikipedia at http://en.wikipedia.org/wiki/Wine_label
Translated by > BlogHost – hkTan
Word Count > approx.2022 words in English